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A comparison of the behavior of different customer clusters towards Internet bookstores.

Shwu-Ing Wu
Published in: Inf. Manag. (2006)
Keyphrases
  • customer behavior
  • world wide
  • clustering algorithm
  • data points
  • internet users
  • electronic commerce
  • graph clustering
  • behavior patterns
  • potential customers
  • email
  • data clustering
  • fuzzy clustering
  • human behavior