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Channel Coordination with Cooperative Advertising Considering Effect of Advertising on Willingness to Pay.
Amir Farshbaf-Geranmayeh
Masoud Rabbani
Ata Allah Taleizadeh
Published in:
J. Optim. Theory Appl. (2018)
Keyphrases
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cooperative
multi agent systems
online advertising
multi agent
distributed problem solving
cooperating agents
multi channel
consumer behavior
joint action
database
case study
communication channels
viral marketing
multi agent reinforcement learning
advertising campaigns