Best practices for online marketing in Twitter: An experimental study.

Gongxun Liu M. Hadi Amini Kianoosh G. Boroojeni Arash Nejadpak S. S. Iyengar

Published in: EIT (2016)

Keyphrases

online marketing
social media
marketing strategies
search engine marketing
online social networks
social networking
user generated content
case study
social networks
software engineering
information diffusion
data mining
information systems
support systems
customer satisfaction