Web usage mining in e-commerce.
Wilfried GrossmannMarcus HudecRoland KurzawaPublished in: Int. J. Electron. Bus. (2004)
Keyphrases
- web usage mining
- web mining
- website
- application of data mining
- web logs
- usage data
- web data
- usage patterns
- user behavior
- web log data
- access patterns
- web users
- web access logs
- log files
- web usage
- data mining techniques
- web usage data
- web server
- business applications
- web personalization
- pattern discovery
- prefetching
- web content
- databases
- user sessions
- user interface
- data structure
- information retrieval
- machine learning
- data mining