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Combining empirical experimentation and modeling techniques: A design research approach for personalized mobile advertising applications.
David Jingjun Xu
Stephen Shaoyi Liao
Qiudan Li
Published in:
Decis. Support Syst. (2008)
Keyphrases
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design principles
mobile advertising
database
computer aided
information retrieval
design space
knowledge based systems
building blocks
design process
modeling language
user modeling
user centered