Effects of Social Characters in Viral Propagation Seeding Strategies in Online Social Networks.
Alessio BontiMing LiLongxiang GaoWen ShiPublished in: TrustCom (2012)
Keyphrases
- online social networks
- network dynamics
- social networks
- social relationships
- social relations
- social networking
- tie strength
- social networking sites
- social media
- social context
- online social media
- social ties
- online social
- social graphs
- social graph
- online social networking
- information propagation
- micro blogging
- network structure
- viral marketing
- online communities
- social interaction
- social roles
- complex networks
- micro blog
- influence propagation
- mobile devices
- social network analysis
- privacy settings
- malicious activities
- sina weibo
- network properties
- social influence
- information diffusion
- social behavior