Are Kawaii Products Valuable to Chinese Customers?
Pei-Luen Patrick RauNan QieChien-Wen TungPublished in: AHFE (1) (2017)
Keyphrases
- customer requirements
- customer preferences
- product recommendation
- customer demand
- product information
- software vendors
- market segments
- business opportunities
- marketing campaigns
- potential customers
- customer support
- market share
- expected profit
- online stores
- customer orders
- customer base
- word segmentation
- inventory control
- marketing strategies
- customer satisfaction
- service providers
- online retailers
- chinese language
- customer service
- call center
- product design
- chinese characters
- chinese text
- customer loyalty
- cloud computing
- website
- social networks