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Impact of e-trustmark reputation on customer loyalty and online purchase intentions: empirical evidence from an emerging country.
Quan Hong Nguyen
Tho Thi Anh Nguyen
Linh Thuy Nguyen
Hien Thi Tran
Published in:
Int. J. Electron. Bus. (2023)
Keyphrases
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ultimate goal
empirical evidence
customer loyalty
potential customers
data mining
service quality
customer satisfaction
marketing strategies
real time
information systems
e government
life cycle
reputation systems