Critical factors of the lending intention of online P2P: moderating role of perceived benefit.
Qin YangYoung-Chan LeePublished in: ICEC (2016)
Keyphrases
- critical factors
- continuance intention
- online gaming
- online learning
- peer to peer
- theory of planned behavior
- reputation management
- government services
- online environment
- perceived risk
- community college
- perceived usefulness
- technology acceptance
- online game
- data sharing
- factors influencing
- social sciences
- data integration