Construction of Intuitionistic Fuzzy Cognitive Maps for Target Marketing Strategy Decisions.
Elif DoguTuncay GürbüzY. Esra AlbayrakPublished in: EUSFLAT/IWIFSGN (1) (2017)
Keyphrases
- fuzzy cognitive maps
- marketing strategies
- hebbian learning
- decision processes
- direct marketing
- strategic and tactical
- database marketing
- decision makers
- event driven
- complex systems
- life cycle
- decision making
- causal relationships
- neural network
- customer satisfaction
- graph theory
- commercial banks
- feedback loop
- decision process
- fuzzy numbers
- customer relationship management
- competitive advantage
- data mining applications
- relational databases
- information systems
- social networks