The Different Effects of Online Consumer Reviews on Consumers' Purchase Intentions Depending on Trust in Online Shopping Mall: An Advertising Perspective.
Jumin LeeDo-Hyung ParkIngoo HanPublished in: Internet Res. (2011)
Keyphrases
- online consumer reviews
- online reviews
- product information
- shopping mall
- online retailers
- online shopping
- perceived risk
- sentiment analysis
- product reviews
- opinion mining
- shopping behavior
- comparison shopping
- internet shopping
- sentiment classification
- negative impact
- online advertising
- consumer trust
- business models
- consumer behavior
- shopping malls
- grocery shopping
- purchase intention
- electronic commerce
- virtual communities
- online stores
- theory of planned behavior
- virtual organization