Do they Really Care about Targeted Political Ads? Investigation of User Privacy Concerns and Preferences.
Katharina BaumStefan MeißnerOlga AbramovaHanna KrasnovaPublished in: ECIS (2019)
Keyphrases
- privacy concerns
- user preferences
- personal information
- targeted advertising
- privacy preserving
- private information
- user interface
- end users
- user interaction
- health care
- security and privacy issues
- data privacy
- distance measure
- collaborative filtering
- social networking
- user profiles
- distributed data
- multi dimensional
- privacy preserving data mining
- online advertising
- display advertising
- social media
- recommender systems