Application of Apriori Association Rules Algorithm to Data Mining Technology to Mining E-commerce Potential Customers.
Xiang RenPublished in: IWCMC (2021)
Keyphrases
- apriori algorithm
- association rules
- data mining technology
- association rule mining
- frequent itemset mining
- data mining techniques
- itemsets
- frequent itemsets
- frequent patterns
- data mining
- similarity measure
- preprocessing
- mining algorithm
- expectation maximization
- fp tree
- candidate generation
- k means
- association rule mining algorithm
- data structure
- minimum support and minimum confidence
- fp growth
- data sets
- clustering analysis
- data mining applications
- knowledge discovery
- real world