Understanding Determinants of Online Consumer Satisfaction: A Decision Process Perspective.
Rajiv KohliSarv DevarajMo Adam MahmoodPublished in: J. Manag. Inf. Syst. (2004)
Keyphrases
- decision process
- online consumer
- social media
- decision support system
- group decision
- decision makers
- decision making
- online shopping
- decision support
- service quality
- decision processes
- customer satisfaction
- consumer behavior
- service providers
- consumer reviews
- machine learning
- user satisfaction
- data mining
- natural language processing
- association rules
- website