Customer knowledge management.
Martha García-MurilloHala AnnabiPublished in: J. Oper. Res. Soc. (2002)
Keyphrases
- knowledge management
- customer knowledge
- knowledge sharing
- customer behavior
- web based learning
- electronic commerce
- knowledge resources
- customer service
- information technology
- software engineering
- knowledge engineering
- customer satisfaction
- e learning
- churn prediction
- business intelligence
- software development
- semantic web
- tacit knowledge
- case study
- information systems
- retail banking
- knowledge reuse
- real time
- customer relationship management
- search engine
- marketing strategies
- explicit knowledge
- organizational learning
- knowledge acquisition
- customer data
- information extraction
- decision making
- ontological engineering
- purchase behavior
- data sets