Engineering the Value Network of the Customer Interface and Marketing in the Data-Rich Retail Environment.
Key PousttchiYvonne HufenbachPublished in: Int. J. Electron. Commer. (2014)
Keyphrases
- data rich
- customer behavior
- marketing strategies
- customer relationship management
- potential customers
- complex networks
- data mining
- website
- user interface
- point of sale
- mobile robot
- electronic commerce
- customer base
- visual analytics
- market competition
- customer segmentation
- customer data
- database marketing
- consumer behavior
- viral marketing
- direct marketing
- customer service
- wireless sensor networks
- decision trees