A Comparative Study of Web Site Usability Practices of Fortune 500 Versus INC. 500 Companies.
Zhenyu HuangJames J. CappelPublished in: Inf. Syst. Manag. (2012)
Keyphrases
- website
- web usability
- competitive advantage
- management practices
- usability evaluation
- online marketing
- web design
- potential customers
- search engine optimization
- comparative study
- web users
- project management
- private sector
- case study
- enterprise resource planning
- predictive modeling
- small and medium sized enterprises
- web pages
- web server
- data mining
- search engine marketing
- strategic decisions
- web usage mining
- web usage
- usability testing
- adaptive web sites
- knowledge management
- erp systems
- user satisfaction
- user communities
- internet search engines
- news web sites
- navigational behavior
- development teams
- software industry
- web logs
- business applications
- log files
- web content
- digital libraries
- information retrieval