Don't kill my ads!: balancing privacy in an ad-supported mobile application market.
Ilias LeontiadisChristos EfstratiouMarco PiconeCecilia MascoloPublished in: HotMobile (2012)
Keyphrases
- mobile applications
- display advertising
- behavioral targeting
- online advertising
- user experience
- search advertising
- sponsored search
- targeted advertising
- user privacy
- mobile devices
- user behavior
- location based services
- privacy preserving
- contextual advertising
- m learning
- context aware
- mobile users
- mobile phone
- smart phones
- click prediction
- personal information
- mobile technologies
- private information
- end users
- privacy preserving data mining
- statistical databases
- sensitive information
- differential privacy
- web pages
- decision making
- security issues
- android platform
- mobile computing
- search engine
- stock market
- user interface
- keywords
- e learning