A Matching Approach to Factor Scores Based on Online Sponsored Search Auction.

Xiaohui Li Hongbin Dong Yang Zhou Jun He

Published in: Int. J. Softw. Innov. (2018)

Keyphrases

sponsored search
online advertising
sponsored search auctions
click prediction
online markets
sponsored search advertising
search engine
budget constraints
display advertising
query processing
web search
electronic commerce
group buying
contextual advertising