Adword auction bidding strategies of budget-limited advertisers on competing search engines.
Patrick MailléBruno TuffinPublished in: CNSM (2011)
Keyphrases
- sponsored search auctions
- bidding strategies
- budget constraints
- sponsored search advertising
- search engine
- auction mechanisms
- multi unit
- test bed
- sponsored search
- online auctions
- empirical data
- electricity markets
- resource allocation
- web search
- market conditions
- sealed bid auctions
- continuous double auctions
- expected utility
- special case
- keywords
- case study