On Microtargeting Socially Divisive Ads: A Case Study of Russia-Linked Ad Campaigns on Facebook.
Filipe Nunes RibeiroKoustuv SahaMahmoudreza BabaeiLucas Henrique C. LimaJohnnatan MessiasFabrício BenevenutoOana GogaKrishna P. GummadiElissa M. RedmilesPublished in: FAT (2019)
Keyphrases
- display advertising
- online advertising
- advertising campaigns
- social media
- sponsored search
- contextual advertising
- targeted advertising
- behavioral targeting
- social networks
- search advertising
- pay per click
- click prediction
- social interaction
- case study
- social networking
- social networking sites
- hierarchical clustering
- online social networks
- parameter free
- test bed
- user experience
- multi agent
- web pages
- search engine
- social media platforms
- user behavior
- clustering algorithm
- information theoretic
- web search
- neural network
- assisted learning