Describing Customer Loyalty to Spanish Petrol Stations Through Rule Extraction.
Alfredo VellidoTerence A. EtchellsDavid L. GarcíaÀngela NebotPublished in: IDEAL (2006)
Keyphrases
- rule extraction
- neural network
- customer loyalty
- rough sets
- black box
- rough set theory
- fuzzy rules
- classification rules
- association rules
- decision rules
- customer satisfaction
- service quality
- rule sets
- feature selection
- fuzzy logic
- real time
- potential customers
- data mining
- information systems
- membership functions
- rule induction
- feature extraction
- web services
- marketing strategies
- search engine