Is this brand ephemeral? A multivariate tree-based decision analysis of new product sustainability.
Katsutoshi YadaEdward Hak-Sing IpNaoki KatohPublished in: Decis. Support Syst. (2007)
Keyphrases
- decision analysis
- decision makers
- multi criteria
- influence diagrams
- decision making
- decision support system
- cumulative prospect theory
- multi attribute
- decision theory
- expert systems
- risk analysis
- decision problems
- decision model
- utility function
- data mining
- expert knowledge
- probabilistic inference
- graphical models
- multi agent systems
- game playing
- similarity measure