The impact and attitude toward social-media commerce within the Jordanian market.
Aayat ShdaifatRanda ObeidallahGhadeer GhazalPublished in: Int. J. Inf. Syst. Chang. Manag. (2016)
Keyphrases
- social media
- consumer products
- decision making
- electronic commerce
- social media platforms
- user generated content
- online shopping
- social networking
- neural network
- social networks
- information technology
- factors that influence
- social media sites
- financial data
- electronic markets
- information diffusion
- stock price
- service quality
- online social networks
- college students
- data sets
- trading strategies
- social media data
- strategic decisions
- big data