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The Role of Information Technology and Customer Relationship Management Practices in Egyptian Hotels - A Descriptive Study in Sharm El Sheikh Hotels: IT and CRM Practices in Egyptian Hotels.

Nancy Awadallah AwadSherif Gamal Saad
Published in: Int. J. Online Mark. (2019)
Keyphrases
  • management practices
  • information technology
  • project management
  • customer relationship management
  • database
  • description logics
  • marketing strategies