Dynamic cooperative advertising strategy in OAO supply chain with customer return.
Duanyang CaoXumei ZhangLingli YangJian XiaoPublished in: RAIRO Oper. Res. (2020)
Keyphrases
- supply chain
- cooperative
- supply chain management
- customer demand
- revenue sharing
- stackelberg game
- lead time
- inventory management
- pricing strategies
- inventory control
- quantity discount
- cost savings
- operating costs
- rfid technology
- bullwhip effect
- service level
- decision making
- supplier selection
- radio frequency identification rfid
- pricing mechanism
- inventory policy
- pricing model
- trading partners
- game theory
- profit sharing
- trading agents
- planning horizon
- call center
- customer satisfaction