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Measuring the influence of social commerce dimensions on Iranian customer brand loyalty.
Nima Hassanzadeh Sarhangi
Navid Nezafati
Parisa Zomorodi
Published in:
Int. J. Electron. Bus. (2023)
Keyphrases
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customer satisfaction
social commerce
potential customers
customer relationship management
business models
electronic commerce
service quality
cloud computing
social web
database
customer loyalty
website
user satisfaction
online shopping
marketing strategies
call center