Consumers' Endorsement effects on Marketer and User-Generated Content in a Social Media Brand Community.
Jianyong SongKhim-Yong GohTuan Quang PhanPublished in: PACIS (2016)
Keyphrases
- user generated content
- social media
- social web
- consumer behavior
- social media streams
- online communities
- user generated
- online social
- user communities
- online forums
- user comments
- social connections
- search advertising
- social networking
- brand image
- social networks
- social media data
- social media content
- social network sites
- marketing strategies
- crisis management
- social interaction
- marketing campaigns
- recommender systems
- online social media
- online shopping
- customer reviews
- community detection
- electronic word of mouth
- virtual communities