Group Buying: A New Mechanism for Selling Through Social Interactions.

Xiaoqing Jing Jinhong Xie

Published in: Manag. Sci. (2011)

Keyphrases

social interaction
group buying
incentive mechanism
social networks
social learning
social behavior
social media
electronic commerce
social systems
social ties
social influence
social relationships
social context
social norms
online learning communities
business models
test bed