A research of the relationship between customers' loyalty and degree of involvement in virtual game props trading site.
Yi-Lin YuPublished in: ICTC (2017)
Keyphrases
- customer satisfaction
- potential customers
- virtual world
- website
- electronic commerce
- customer relationship management
- virtual environment
- computer games
- virtual characters
- service quality
- online game
- video games
- game theory
- optimal strategy
- game playing
- customer retention
- customer loyalty
- augmented reality
- serious games
- online shopping
- financial markets
- game play
- mixed reality
- switching costs
- role play
- virtual reality
- call center
- customer service
- nash equilibrium
- marketing strategies
- virtual space
- foreign exchange
- game theoretic
- game design