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The Influence of On-Line Brand Community Characteristics on Community Commitment and Brand Loyalty.
Heehyoung Jang
Lorne Olfman
Ilsang Ko
Joon Koh
Kyungtae Kim
Published in:
Int. J. Electron. Commer. (2008)
Keyphrases
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learning community
genetic algorithm
artificial intelligence
neural network
information systems
website
digital libraries
evolutionary algorithm
end users
community structure
online communities
web communities