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The Influence of On-Line Brand Community Characteristics on Community Commitment and Brand Loyalty.

Heehyoung JangLorne OlfmanIlsang KoJoon KohKyungtae Kim
Published in: Int. J. Electron. Commer. (2008)
Keyphrases
  • learning community
  • genetic algorithm
  • artificial intelligence
  • neural network
  • information systems
  • website
  • digital libraries
  • evolutionary algorithm
  • end users
  • community structure
  • online communities
  • web communities