Distinct role of targeting precision of Internet-based targeted advertising in duopolistic e-business firms' heterogeneous consumers market.
Zhao JiangWu DanLiu JiePublished in: Electron. Commer. Res. (2020)
Keyphrases
- targeted advertising
- competitive environment
- pricing strategies
- network effects
- network externalities
- information goods
- information technology
- service quality
- competitive advantage
- small businesses
- business environment
- market segments
- developing countries
- business process
- distance learning
- business models
- technological innovation
- multiple types
- electronic business
- high precision
- profit maximizing
- search advertising
- shopping behavior
- electronic markets
- online consumer