Privacy-preserving Targeted Advertising.
Theja TulabandhulaShailesh VayaAritra DharPublished in: CoRR (2017)
Keyphrases
- privacy preserving
- targeted advertising
- privacy preserving data mining
- vertically partitioned data
- privacy preservation
- multi party
- data privacy
- data transformation
- partitioned data
- privacy issues
- record linkage
- privacy concerns
- sensitive information
- privacy requirements
- privacy protection
- secure multiparty computation
- horizontally partitioned data
- data sets
- preserving privacy
- scalar product
- naive bayesian classification
- sensitive data
- private data
- privacy preserving classification