First workshop on targeting and ranking for online advertising.
Ewa DominowskaVanja JosifovskiPublished in: WWW (2008)
Keyphrases
- online advertising
- behavioral targeting
- advertising campaigns
- contextual advertising
- user behavior
- learning to rank
- display advertising
- ranking algorithm
- long tail
- user experience
- web search
- sponsored search
- click prediction
- ranking functions
- evaluation metrics
- click through rate
- internet advertising
- selected papers
- user clicks
- implicit feedback
- data mining
- text retrieval
- information retrieval