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What drives Malaysian m-commerce adoption? An empirical analysis.
Toh Tsu Wei
Govindan Marthandan
Alain Yee-Loong Chong
Keng-Boon Ooi
Seetharam Arumugam
Published in:
Ind. Manag. Data Syst. (2009)
Keyphrases
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mobile commerce
mobile payment
information technology
technology adoption
information systems
widespread adoption
success factors
business models
mobile services
electronic data interchange
electronic commerce
e government
neural network
databases
electronic government
genetic algorithm
database