Study of the Effects of Visual Complexity and Consumer Experience on Visual Attention and Purchase Behavior through the Use of Eye Tracking.
Ken IshibashiChen XiaoKatsutoshi YadaPublished in: IEEE BigData (2019)
Keyphrases
- eye tracking
- visual attention
- eye movements
- purchase behavior
- eye tracking data
- visual search
- visual perception
- cognitive style
- saliency map
- focus of attention
- natural scenes
- human computer interaction
- visual processing
- eye tracker
- eye tracking technology
- eye movement data
- scan path
- eye fixations
- vision system
- salient regions
- visual saliency
- object based visual attention
- visual field
- visual information
- gaze estimation
- program comprehension
- eye gaze
- higher level
- low level
- smooth pursuit
- user interface
- high level