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Segmento: An R-based Visualization-rich System for Customer Segmentation and Targeting.
Anestis Fachantidis
Athanasios Tsiaras
Grigorios Tsoumakas
Ioannis P. Vlahavas
Published in:
SETN (2016)
Keyphrases
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customer segmentation
data mining methods
clustering analysis
customer behavior
data mining
data analysis
association rule mining
real world
customer relationship management
machine learning
knowledge discovery
customer data