Fashion Shopping in Multichannel Retail: The Role of Technology in Enhancing the Customer Experience.

Marta Blázquez

Published in: Int. J. Electron. Commer. (2014)

Keyphrases

point of sale
internet shopping
cost effective
customer behavior
case study
electronic commerce
supply chain
online shopping
innovative ways
multi channel
customer satisfaction
radio frequency identification rfid
communication skills
customer service
practical experience