Empirical analysis of implicit brand networks on social media.

Kunpeng Zhang Siddhartha Bhattacharyya Sudha Ram

Published in: HT (2014)

Keyphrases

empirical analysis
social media
social networks
empirical studies
theoretical analysis
information diffusion
listed companies
social media streams
neural network
computer networks
network model
data sets
social networking
real world events
social dimensions
brand image