An examination of the celebrity endorsements and online customer reviews influence female consumers' shopping behavior.
Pei-Shan WeiHsi-Peng LuPublished in: Comput. Hum. Behav. (2013)
Keyphrases
- shopping behavior
- online shopping
- customer reviews
- customer satisfaction
- service quality
- opinion mining
- product quality
- satisfaction degree
- online product reviews
- university students
- product features
- positive or negative
- e learning
- data mining
- factors that influence
- user satisfaction
- information systems
- artificial intelligence