Turner Blazes a Trail for Audience Targeting on Television with Operations Research and Advanced Analytics.
José Antonio CarbajalPeter WilliamsAndreea PopescuWes ChaarPublished in: INFORMS J. Appl. Anal. (2019)
Keyphrases
- advertising campaigns
- big data
- computer science
- case study
- data analysis
- learning analytics
- business intelligence systems
- management science
- business intelligence
- data mining
- dynamic programming
- behavioral targeting
- data sets
- predictive modeling
- online advertising
- privacy preserving
- knowledge discovery
- user interface
- metadata
- databases