The effect of electronic word-of-mouth (eWOM) on mobile application downloads: an empirical investigation.
Sehwan OhHyunmi BaekJoongHo AhnPublished in: Int. J. Mob. Commun. (2015)
Keyphrases
- mobile applications
- electronic word of mouth
- positive or negative
- mobile devices
- online reviews
- purchase intention
- mobile phone
- user experience
- social interaction
- attitudes toward
- context aware
- social network sites
- online shopping
- marketing strategies
- knowledge sharing
- positive and negative
- end users
- online stores
- web services