Application of Big Data Marketing in Customer Relationship Management.
Pengzhi YinHao HuangMengxuan ZhaoYing ZhuPublished in: ICEBT (2021)
Keyphrases
- customer relationship management
- big data
- social media
- data mining
- data mining technology
- marketing strategies
- competitive advantage
- data management
- cloud computing
- data sets
- artificial intelligence
- customer segmentation
- data analytics
- predictive modeling
- business intelligence
- big data analytics
- relationship management
- data processing
- data mining applications
- data model
- data analysis
- decision trees
- decision support
- natural language processing
- knowledge discovery
- data sources
- decision making
- machine learning
- databases