Categorizing the Business Risks of Social Media.
Susan P. WilliamsVerena HausmannPublished in: CENTERIS/ProjMAN/HCist (2017)
Keyphrases
- social media
- big data
- decision making
- crisis management
- information systems
- business process
- online marketing
- business processes
- electronic commerce
- social networks
- data mining
- business intelligence
- risk management
- risk assessment
- social media data
- online social networks
- business models
- competitive advantage
- user generated content
- risk analysis
- project managers
- return on investment
- real world
- activity monitoring
- business environment
- service delivery
- social networking sites
- social networking