Login / Signup
Nudging in the pre-purchase phase: On the effectiveness of social norm nudges, previous TikTok usage and potential interactions.
Armando Schär
Caroline Dalmus
Katarina Stanoevska-Slabeva
Published in:
AMCIS (2022)
Keyphrases
</>
social norms
social interaction
social networks
social behavior
human interactions
user acceptance
website
social media
training phase
social influence
social context
behavioral patterns
agent based simulation