From Augmented Reality to Augmented Product: Initial Study of AR Marketing in the Wine Industry.
Guillaume FaddoulLeigh JinPublished in: AMCIS (2020)
Keyphrases
- augmented reality
- virtual objects
- virtual reality
- multi user
- markerless
- human computer interaction
- mixed reality
- head mounted display
- real scenes
- mobile augmented reality
- head mounted
- face to face collaborative learning
- consumer behavior
- real environment
- camera tracking
- computer generated images
- molecular structures
- real time
- life cycle
- virtual environment
- video sequences
- image processing
- artificial intelligence
- tangible interaction