Social media adoption among university students: the role of gender, perceived usefulness and perceived ease of use.
Michael Dzigbordi DzanduHenry BoatengFranklin Gyamfi AgyemangFidelis QuansahPublished in: Int. J. Soc. Media Interact. Learn. Environ. (2016)
Keyphrases
- perceived usefulness
- university students
- social media
- computer self efficacy
- gender differences
- questionnaire survey
- mobile learning
- technology adoption
- learning outcomes
- technology acceptance model
- structural equation modeling
- technology acceptance
- behavioral intention
- user acceptance
- factors affecting
- positive effects
- social networks
- factors that affect
- information quality
- databases
- mobile devices
- perceived risk
- mobile technologies
- social interaction
- higher education
- learning experience
- learning activities
- e learning
- information systems
- subjective norm