The Length of the Product Generation Life Cycle as a Moderator of Innovation Strategy: A Comparative Cross-Industry Study of Ten Leading Technology-Based Companies.
Frances T. J. M. FortuinS. W. F. OmtaPublished in: HICSS (2007)
Keyphrases
- life cycle
- case study
- market share
- product development
- design process
- technology transfer
- high tech
- mass production
- product life cycle
- financial services
- technological innovation
- business models
- concurrent engineering
- development life cycle
- software industry
- marketing strategies
- product design
- software quality
- metamodel
- manufacturing companies