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Enhancing Product Market Payoff in Small and Medium Internet-Based Firms: A Survey-Based Analysis of Innovation and Competition Factors.
Nabil Mohammad Abu Bakar
Mahady Hasan
M. Rokonuzzaman
Published in:
ICSBT (2023)
Keyphrases
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market share
empirical data
competitive market
technological innovation
resource allocation
stock price
competitive advantage
switching costs
market conditions
consumer products