Hybrid marketing channel strategies of a manufacturer in a supply chain: game theoretical and numerical approaches.
Se-Hak ChunSeong-Yong ParkPublished in: Inf. Technol. Manag. (2019)
Keyphrases
- supply chain
- supply chain management
- stackelberg game
- quantity discount
- decision making
- inventory management
- trading agents
- inventory control
- cost savings
- service level
- operating costs
- optimal strategy
- lead time
- supplier selection
- revenue sharing
- planning horizon
- rfid technology
- customer demand
- data mining
- bullwhip effect
- distribution centers
- trading partners
- product life cycle
- nash equilibrium
- markov decision processes